Martha Stewart OOH

Our goal was simple: channel the bold and unapologetic essence of Martha Stewart to inspire people to roll up their sleeves for the updated COVID-19 shot. So, how do you host like Martha? It starts with getting this season’s vaccine—because let’s face it, nothing says I care about my guests like ensuring your party isn't a super-spreader event. This headline not only captured Martha’s signature assertiveness but also made the clever connection between top-tier hosting and top-notch health practices. It was the perfect blend of health advocacy and lifestyle flair, like pairing the right wine with dinner. The ad ran in bustling hubs like New York City, New Jersey, and Los Angeles.