Ugh, another reminder about the COVID-19 vaccine? But hold up! We’ve got something new and kinda genius. It’s called The Doodles. Yep, doodles. Like the stuff you drew in the margins of your notebook during math class. We used Pfizer’s blue bandage—and turned it into these quirky line drawings. It cuts through the noise and the meh, I’ll do it later attitude. It's a little nudge, a gentle reminder, wrapped in a smile.

What did I do in this?

Contributed a few witty lines for OOH and shelf signage.
And watched my awesome team do the heavy lifting.