Mixed Fans

You're at the World Cup, but you’re not really rooting for any team. Maybe your country didn't make it, or maybe you just haven't found that special squad to ignite your passion. Enter Mixed Fans, a brilliant initiative designed to solve this very dilemma by helping non-fans find their unexpected national team to cheer for.

Now, we all know that our genetic heritage is like the ultimate international potluck. We're all a fabulous fusion of cultures and nationalities. So, what if we used this melting pot of ancestry to find you a team? That’s exactly what we did!

We invited the team-less, the sideline spectators, to take a DNA test.

We concocted a genius plan to reveal these DNA results just in time for the big matches. Picture this: a bespoke tailoring service stationed right in the heart of Dubai’s most popular football-watching haunts. There, eager fans were handed their DNA results—delivered in the form of brand-new, hand-crafted football jerseys.

Talk about heritage chic! Suddenly, you're not just watching the World Cup; you're rooting for YOUR team. The DNA test unlocked hidden chapters of your ancestry, revealing roots you never knew you had and a team you never knew you could love.

We transformed the World Cup from a mere sporting event into a vibrant journey of self-discovery and inclusion. It was like a global family reunion where everyone gets a jersey! So there you have it—Mixed Fans brought the universal joy of football to everyone, one DNA test at a time.