Tummyfish
Tummyfish is a virtual friend that teaches your kids the benefits of drinking water. Together, you form good drinking habits with rewards and games. After a harrowing adventure, Tummyfish finds a safe home in your child’s tummy. Now it’s up to you and your kids to keep her happy. Kids will believe anything if it’s wrapped up in a nice story, so using a colorfully illustrated storybook and a breakthrough interactive mobile app, we convinced them that they had a fish living in their tummy, which they needed to care for by drinking water every day.
Using the mobile phone’s camera, we could place the Tummyfish magically in kids’ bellies. This technique allowed us to bridge the real world with the virtual one and maintain the illusion of Tummyfish’s existence.
The kids then had to care for their new friends. Tummyfish’s behaviour mirrored the children’s drinking habits, using data input from the parents daily. Drinking water kept their Tummyfish happy and healthy, whilst sugary drinks made her sad and unresponsive. Kids who improved their drinking habits watched their friends grow and were rewarded with mini-games, while parents were able to monitor consumption and track behavior change.