Real People Parade

Why should anyone get the COVID-19 vaccine? Oh, you thought we were gonna leave it at just 'cause it’s good for ya? Nah.

We showed people their very own 'why,' through stories from folks just like them.

So what did we do? We hit the streets. With real people, sharing their vaccination reasons.

One woman, coffee in hand, tells us she’s getting the vaccine to keep her grandmother safe. Another guy, skateboard underarm, says it's so he can hit up concerts without worrying. And that couple over there? They’re getting it so they can travel the world, starting with Italy.

Not really. We didn't take stuff from Chat GPT.

We came up with better scenarios. Like a Gen Z girl saying because the line was short.

'Cause if you can't find your 'why' while walking down the road, where can you?

The crew, spearheaded by Luke and Sean, crafted this killer spot. I was hanging on the edges, lending a hand with some talent picks and then teaming up to brainstorm a social spinoff.