Neb Adventures
The NEB Adventures of Hamood and Dana” an immersive interactive projection mapping experience, was set up in the nebulization room at the Al Qassimi Women and Children Hospital in April 2019. We had 4 interactive stories that would come to life on the room walls for the child patients who visited the Emergency Room to be engaged with during the course of their nebulization treatment. The stories featured regionally relevant characters Hamood and Dana, who spoke in two key languages the child patients were familiar with ie. English and Arabic. The mobile app enabled parents to effectively administer Nebulization treatments and keep their child engaged even at home. Parents had to use the patient ID created at the hospital to access the app, allowing the doctors to track on the treatment and improvement of the child patients journey and collect data for the hospital’s records.
The Neb Rooms experience is now being implemented and developed across 5 more children's hospitals in the UAE that is in association with the Ministry of Health. We were able to achieve an 87.5% completion rate of children who were able to inhale a full dosage in the Neb Adventures room. And not once was their mask removed during the treatment. Building on the national success, Astra Zeneca has planned to extend the implementation of Neb Adventures globally to China’s Global innovation center. Neb Adventures helped create a holistic ecosystem that enabled the doctors to track the adherence and progress of child asthma patients from the hospital to comfort of child’s home. And it earned positive advocacy from health as well as media publications and websites: “Turning 6 minutes of treatment into 6 minutes of entertainment.” (Health Marketing Quarterly) “An innovative health idea that has scale.” (Techcrunch)